Updated January 2026

Brevo Review 2026: Is It Worth It?

An in-depth look at Brevo’s features, pricing, pros, and cons. Used by 500,000+ businesses worldwide.

4.8
Top Expert Rating
Based on extensive testing
Software Review
RECOMMENDED
Best for Small Business

The Verdict: Yes, Brevo Is Worth It

Brevo combines email marketing, CRM, SMS, and automation at competitive prices. The free tier (300 emails/day, unlimited contacts) makes it ideal for startups and small businesses looking to grow.

Free CRM included
No contact limits
99.8% uptime/SLA
Try Brevo Free →

Rating Breakdown

How Brevo performs across key categories

4.9
Ease of Use
4.8
Features
4.9
Value for Money
4.6
Customer Support
4.7
Deliverability

Key Features Explained

Everything you need for email marketing success

Email Marketing

Create beautiful newsletters using a drag-and-drop editor. Segment contacts, personalize emails, and track performance metrics like open rates and clicks.

Marketing Automation

Send emails automatically only based on user actions. Welcome emails, follow-ups, and abandoned cart reminders. Automate to increase engagement while saving time.

Built-in CRM

The CRM stores contact data, tracks interactions, and helps teams manage relationships without using a separate CRM software.

SMS & WhatsApp Marketing

Brevo supports multi-channel communications allowing businesses to reach customers beyond email.

Pros and Cons

An honest look at what we love and what could be better

What We Love

Generous free plan with 300 emails/day
Unlimited contacts on all plans
Built-in CRM at no extra cost
SMS and WhatsApp marketing included
Powerful automation workflows
Excellent email deliverability rates
GDPR compliant (EU-based company)
Intuitive drag-and-drop editor

Room for Improvement

Daily sending limit on free plan
Advanced reporting on higher-tier only
Learning curve for complex automations

What Users Say

Real feedback from Brevo customers

“Switched from Mailchimp and never looked back. Better features, half the price.”

M
Marketing Manager
E-commerce Store

“The automation features alone saved us 10+ hours per week. Incredible value!”

S
Startup Founder
SaaS Company

Frequently Asked Questions

Common questions about Brevo

Is Brevo worth it for small businesses?

Yes, Brevo offers a free tier with 300 emails/day and unlimited contacts, making it perfect for small businesses just starting with email marketing.

How much does Brevo cost?
Is Brevo better than Mailchimp?
Does Brevo offer a free trial?
No credit card required

Ready to Try Brevo?

Start free with 300 emails/day and unlimited contacts. See why 500,000+ businesses trust Brevo.

Start Your Free Account →

Takes 2 minutes. Free forever plan available.