Frequently Asked Questions
Everything you need to know about Brevo. Can’t find an answer? Contact us and we’ll help.
Getting Started
What is Brevo?
Brevo (formerly Sendinblue) is an all-in-one marketing platform that combines email marketing, CRM, SMS, WhatsApp messaging, and marketing automation. It’s designed for businesses of all sizes to manage customer relationships and communications from one place.
Is Brevo free to use?
Yes, Brevo offers a generous free plan that includes 300 emails per day, unlimited contacts, and access to core features like email templates, the drag-and-drop editor, and basic reporting. No credit card required to get started.
How do I create a Brevo account?
Creating a Brevo account is simple. Visit the Brevo website, click “Sign Up Free,” enter your email address and create a password. You’ll receive a verification email, and once confirmed, you can start using the platform immediately.
Can beginners use Brevo?
Absolutely! Brevo is designed to be user-friendly for beginners while offering advanced features for experienced marketers. The intuitive drag-and-drop editor, pre-built templates, and helpful tutorials make it easy to get started with email marketing.
Pricing & Plans
How does Brevo’s pricing work?
Brevo charges based on the number of emails you send per month, not the number of contacts you have. This makes it more affordable for businesses with large contact lists but lower email volumes. Plans start at $9/month for the Starter plan.
What’s included in the free plan?
The free plan includes 300 emails per day, unlimited contacts, customizable email templates, drag-and-drop editor, transactional emails, SMS and WhatsApp campaigns, and basic reporting. The Brevo logo appears in your emails on the free plan.
Can I upgrade or downgrade anytime?
Yes, you can upgrade or downgrade your Brevo plan at any time. Changes take effect immediately for upgrades, and at the end of your billing cycle for downgrades. There are no long-term contracts or cancellation fees.
Is there a money-back guarantee?
Brevo doesn’t offer a traditional money-back guarantee, but since there’s a free plan with no credit card required, you can test the platform thoroughly before committing to a paid plan. Monthly plans can be cancelled at any time.
Features & Capabilities
Does Brevo include a CRM?
Yes, Brevo includes a built-in CRM at no extra cost on all plans, including the free tier. The CRM lets you store contact information, track interactions, manage deals, and organize your sales pipeline without needing separate software.
Can I send SMS and WhatsApp messages?
Yes, Brevo supports multi-channel marketing including SMS and WhatsApp messaging. You can send promotional messages, transactional notifications, and automated sequences across these channels. SMS credits are purchased separately based on usage.
What email templates are available?
Brevo offers 40+ professionally designed email templates for various purposes including newsletters, promotions, announcements, and transactional emails. All templates are mobile-responsive and fully customizable using the drag-and-drop editor.
Does Brevo support marketing automation?
Yes, Brevo offers powerful marketing automation features available on the Business plan and higher. Create automated workflows for welcome sequences, abandoned cart reminders, birthday emails, and more using a visual workflow builder.
Comparisons
Is Brevo better than Mailchimp?
Brevo offers several advantages over Mailchimp: unlimited contacts on all plans, more affordable pricing for high-volume senders, built-in CRM, and SMS/WhatsApp marketing. Mailchimp may be better for those who prefer its interface or need specific integrations.
How does Brevo compare to Constant Contact?
Brevo generally offers better value with its free plan and email-based pricing model. Constant Contact charges based on contacts, which can be more expensive for large lists. Brevo also includes more features like CRM and SMS marketing in its base plans.
Should I use Brevo or HubSpot?
Brevo is ideal for small to medium businesses focused on email marketing with a budget-friendly approach. HubSpot offers a more comprehensive (and expensive) marketing suite. Choose Brevo for affordability and simplicity; HubSpot for enterprise-level features.
Technical & Security
Is Brevo GDPR compliant?
Yes, Brevo is fully GDPR compliant. As a French company, Brevo adheres to strict EU data protection regulations. Features include double opt-in, easy unsubscribe management, data export/deletion tools, and consent tracking.
What’s Brevo’s email deliverability like?
Brevo maintains excellent email deliverability rates, typically above 95%. They use dedicated IP addresses for higher-tier plans, implement proper authentication (SPF, DKIM, DMARC), and actively monitor sender reputation to ensure your emails reach inboxes.
Does Brevo integrate with other tools?
Yes, Brevo integrates with 150+ popular tools and platforms including WordPress, Shopify, WooCommerce, Salesforce, Zapier, and more. They also offer a robust API for custom integrations with your existing tech stack.
Can I import contacts from another platform?
Yes, you can easily import contacts from other platforms. Brevo supports CSV file uploads and direct integrations with platforms like Mailchimp, making migration straightforward. All contact attributes and custom fields can be preserved during import.
Still Have Questions?
Try Brevo free and see for yourself. 300 emails/day, unlimited contacts, no credit card.
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