Which is better, Brevo or Mailchimp?

Brevo is better for most businesses thanks to unlimited contacts, built-in CRM, SMS and WhatsApp support, and lower pricing. Mailchimp offers more templates but becomes expensive as you scale.

Is Brevo cheaper than Mailchimp?

Yes. Brevo charges based on emails sent, while Mailchimp charges per contact, making Brevo significantly more affordable for growing lists.

Does Mailchimp include CRM and SMS?

Mailchimp does not include a full CRM or SMS/WhatsApp marketing by default, whereas Brevo includes these features at no extra cost.

Brevo vs Mailchimp:
Which Is Better in 2025?

Brevo and Mailchimp are both popular email marketing platforms. But which one offers better value? We compare pricing, features, and more.

Brevo Wins

Mailchimp Wins

Brevo

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Mailchimp

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Verdict: Brevo Wins

Brevo offers better value with unlimited contacts, built-in CRM, SMS/WhatsApp, and lower pricing. Mailchimp has more templates but costs significantly more as you scale.

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Feature Comparison:
Brevo vs Mailchimp

Side-by-side comparison of key features.

Feature	Brevo	Mailchimp
Free Plan	300 emails/day, unlimited contacts	500 emails/month, 500 contacts
Pricing Model	Pay per emails sent	Pay per contacts
Built-in CRM	Included free	Extra cost
SMS Marketing	Included	Not available
WhatsApp	Included	Not available
Templates	40+ templates	100+ templates
Automation	Advanced	Advanced
GDPR	EU-based	US-based

Pricing: Brevo vs Mailchimp

Brevo charges per email. Mailchimp charges per contact.

Contacts	Brevo	Mailchimp
1,000	Free	$13/mo
10,000	$9/mo	$100/mo
50,000	$18/mo	$350/mo

Brevo vs Mailchimp FAQ

Is Brevo or Mailchimp better for beginners?

Both platforms are beginner-friendly, but Brevo has a slight edge with its simpler interface and more generous free plan. Brevo’s unlimited contacts on all plans means beginners won’t hit unexpected limits as their list grows.

Which is cheaper, Brevo or Mailchimp?

Brevo is significantly cheaper, especially as your contact list grows. Brevo charges based on emails sent while Mailchimp charges based on contacts. For a 10,000 contact list, Brevo costs around $9/mo vs Mailchimp’s $100/mo.

Does Brevo have better features than Mailchimp?

Brevo includes more features in its base plans: built-in CRM, SMS marketing, WhatsApp messaging, and transactional emails. Mailchimp requires additional fees or higher-tier plans for comparable functionality.

Can I migrate from Mailchimp to Brevo?

Yes, migrating from Mailchimp to Brevo is straightforward. You can export your contacts from Mailchimp as a CSV file and import them directly into Brevo. Brevo also offers migration assistance for larger accounts.