Which is better, Brevo or Klaviyo?

Brevo is better for most businesses due to its lower cost, included CRM, and all-in-one marketing features. Klaviyo is better suited for Shopify-focused eCommerce brands with larger budgets.

Is Brevo cheaper than Klaviyo?

Yes. Brevo’s starter plans are significantly more affordable, while Klaviyo can cost 5–6 times more for similar email volumes.

Does Brevo work for eCommerce?

Yes. Brevo supports eCommerce email, SMS marketing, and CRM, though Klaviyo offers deeper Shopify-specific revenue tracking.

Brevo vs Klaviyo: Which Is Better?

Choosing between Brevo and Klaviyo for your eCommerce email marketing? We compare features, pricing, and integrations.

Brevo Wins

Klaviyo Wins

Choose Brevo if…

• You want an all-in-one platform

• Budget is a concern

• You’re not exclusively eCommerce

• You need CRM included

Choose Klaviyo if…

• You’re 100% Shopify-focused

• Budget is not a concern

• You need deep revenue tracking

• You have a dedicated team

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Verdict: Brevo for Most Businesses

Brevo offers better value for most businesses. Klaviyo excels for pure eCommerce with deep Shopify integration, but costs 5-6x more. Brevo gives you CRM, SMS, and email at a fraction of the price.

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Feature Comparison

Feature	Brevo	Klaviyo
Free Plan	300 emails/day	500 emails/month
Best For	All businesses	eCommerce only
Pricing (Starter)	$9/mo	$150/mo
CRM	Included free	Basic
SMS Marketing	Included	Included
Shopify Integration	Good	Excellent
Revenue Attribution	Available	Advanced
Ease of Use	Beginner-friendly	Technical

FAQ

Is Brevo or Klaviyo better for eCommerce?

Klaviyo is purpose-built for eCommerce with deep Shopify integration and advanced revenue attribution. However, Brevo offers 90% of the features at a fraction of the cost, making it ideal for budget-conscious eCommerce businesses or those using multiple sales channels.

Why is Klaviyo so expensive?

Klaviyo charges based on contacts and offers advanced eCommerce-specific features like predictive analytics, detailed revenue attribution, and deep Shopify integration. These premium features come at a premium price, starting at $150/mo for basic plans.

Can Brevo integrate with Shopify?

Yes, Brevo has a native Shopify integration that syncs products, customers, and orders. While not as deep as Klaviyo’s integration, it covers most use cases including abandoned cart emails, order confirmations, and product recommendations.

Related Comparisons

Brevo vs Mailchimp

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