Brevo vs HubSpot:
Which Is Better in 2026?

Compare Brevo and HubSpot — two popular marketing platforms. We analyze pricing, features, CRM, and more.

5
Brevo Wins
vs
1
HubSpot Wins
🏆

Verdict: Brevo Wins for Value

Brevo offers 90% of HubSpot’s features at 10% of the cost. HubSpot is excellent for enterprise companies with complex needs, but most businesses will find Brevo provides better value with its included CRM, SMS, and affordable pricing.

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Feature Comparison

FeatureBrevoHubSpot
Free Plan300 emails/day2,000 emails/month
Pricing$9/mo (5K emails)$20/mo (1K contacts)
CRMIncluded freeIncluded free
SMS MarketingIncludedExtra cost
AutomationAdvancedEnterprise-level
Ease of UseBeginner-friendlySteep learning curve
SupportEmail + ChatPhone (paid only)
GDPREU-basedUS-based

Pricing Comparison

The biggest difference is in pricing

PlanBrevoHubSpotNotes
Starter$9/mo$20/moBrevo is cheaper
Standard$18/mo$890/moHuge price gap
Professional$449/mo$3,600/moBrevo more affordable

Brevo vs HubSpot FAQ

Is Brevo better than HubSpot?

For most small to medium businesses, yes. Brevo offers comparable features at a fraction of HubSpot’s cost. HubSpot excels for large enterprises needing advanced CRM and sales pipeline management, but Brevo covers 90% of use cases at 10% of the price.

Which is cheaper, Brevo or HubSpot?

Brevo is significantly cheaper at every tier. HubSpot’s Marketing Hub Professional costs $890/mo compared to Brevo’s $18/mo for similar email marketing features. The gap widens at enterprise level: $3,600/mo vs $449/mo.

Does Brevo have CRM like HubSpot?

Yes, Brevo includes a free CRM with contact management, deal pipelines, and task tracking. While HubSpot’s CRM is more feature-rich for complex sales processes, Brevo’s CRM handles most business needs and integrates seamlessly with its email marketing tools.

Can I switch from HubSpot to Brevo?

Yes, migration is straightforward. Export your contacts, lists, and templates from HubSpot and import them into Brevo. Brevo offers migration support for larger accounts. Most users complete the switch within a few hours.

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